The goal was to create a polished visual library that felt elevated, brand-aligned, and distinctive enough to support the ongoing growth of the business across digital platforms.
The content was intended for usage across website and social media, meaning it needed to balance strong visual storytelling with versatility, consistency, and day-to-day brand usability.
Captured by Havana Haus photographer Ash Davis, this shoot was approached with a highly visual and intentional creative lens. Ash brought her own version of a Pinterest board to life here- translating inspiration into imagery that felt cohesive, elevated, and highly considered without becoming over-styled or disconnected from the brand.
The direction focused on creating a mix of stills and video that could hero both the Frais Studios brand and Renèe as the face behind it, ensuring the final content felt personal, premium, and commercially versatile. Rather than producing generic salon imagery, the shoot centred on atmosphere, detail, and brand presence, resulting in a content library that felt both aspirational and usable.
The final campaign included a suite of stills and video designed to strengthen the visual identity of the brand and founder across key touchpoints.
This included:
By capturing both brand-focused and founder-led imagery within the same production, the final asset library was able to give Frais greater consistency and depth in how the business presents online.
The result was a refined and high-impact content library that helped visually define Frais Studios in a way that felt premium, cohesive, and memorable across both website and social platforms.
This shoot is also a strong reflection of Ash Davis’ creative eye at Havana Haus. Her ability to turn a visual concept into a fully realised image set is what made this project stand out. The final imagery has gone on to become a reference point for many future clients, setting a clear benchmark for the kind of work possible when strong styling instincts, brand understanding, and thoughtful capture all meet in the same project.
For Havana Haus, this campaign highlights our ability to create imagery that does more than fill a website or content calendar. It shows how strategic stills and video can shape perception, strengthen brand identity, and leave a lasting visual impression.
Book your space, explore our rates, or talk to us about your next shoot.
Sign up to our newsletter to get the latest updates straight to your inbox.
Havana Haus would like to acknowledge Aboriginal and Torres Strait Islander peoples as Australia’s First People and Traditional Custodians. We value their cultures, identities, and continuing connection to country, waters, kin and community. We pay our respects to Elders past, present and emerging.
© Havana Haus
