The goal was to produce imagery that elevated her online presence and business as a photographer, while still feeling authentic to who she is and how she wanted to show up across her brand.
For this shoot, styling played a central role in shaping the final outcome. The wardrobe needed to feel refined and fashion-led, while still approachable and aligned with Shae’s personal identity. The final imagery was intended for use across website and social media, requiring a content library that felt both polished and versatile.
Led by Havana Haus’ in-house stylist Candice Crawford, the styling process was highly collaborative and tailored to Shae’s vision from the outset. Candice worked closely with her to refine the direction, building out looks that felt true to her personal brand while ensuring every styling choice supported the broader tone of the shoot.
Candice sourced the wardrobe and styled on set, guiding the visual direction through pieces that felt elevated, feminine, and effortless. A key part of her process is not just pulling clothes, but knowing how to shape a wardrobe story that translates beautifully on camera and supports the confidence of the person wearing it.
With strong fashion connections and access to designer labels, Candice is able to source fashion-led pieces that feel distinctive and often difficult to access otherwise. That ability brought an added layer of polish and rarity to the shoot, giving Shae a final image library that felt considered, aspirational, and deeply aligned with her brand.
The final shoot delivered a refined suite of personal brand imagery supported by thoughtfully curated styling.
This included:
By refining the styling collaboratively and ensuring Shae felt fully aligned with the final wardrobe direction, the shoot was able to produce imagery that felt both elevated and genuinely representative.
The result was a cohesive and high-end personal brand image library that gave Shae a stronger and more distinctive visual presence across her digital platforms.
This project is a strong reflection of Candice Crawford’s value as a stylist within the Havana Haus team. Her ability to source rare, fashion-led pieces, interpret a client’s personal vision, and refine the styling until it feels exactly right is what sets her work apart. She brings not only taste and industry access, but also the collaborative sensitivity needed to make personal branding imagery feel both aspirational and grounded.
For Havana Haus, this shoot highlights the impact that thoughtful styling can have on personal brand content. When wardrobe is approached with intention, clarity, and strong creative instinct, it becomes a defining part of the story the imagery tells.
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Havana Haus would like to acknowledge Aboriginal and Torres Strait Islander peoples as Australia’s First People and Traditional Custodians. We value their cultures, identities, and continuing connection to country, waters, kin and community. We pay our respects to Elders past, present and emerging.
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